I'm sitting on the sofa with my laptop, went to my website and fill in the contact form. 10 seconds later, my phone buzzed from getting an inquiry. Except it wasn't a client, it was me, making sure all the kinks worked.
January has been a very, VERY, slow month. Although this is prime time for newly engaged brides to search for their photographers I've yet to receive a bite. I've gotten a couple of inquiries but after the first initial emails, dead silence. Is it me? Is it my new branding? Am I outpricing myself? So many questions, so many doubts. To keep myself from this internal battle of "what's wrong with me," I've been trying to keep myself busy before wedding season starts.
As creative business owners, it's so easy to point the finger at yourself and just loathe in our art. As a fellow artist, here are a couple of tips to keep you busy.
1. Update. When was the last time you updated your website? Your portfolio? Take advantage of this time to replace older photos with new ones. Giving your site a facelift will make you feel like a million bucks. It'll also showcase your new work, who knows, maybe your style is different from a year ago. Little things like this make a dramatic difference.
2. Connect With Your Clients. There is a lot of downtime between signing the contract, engagement session, wedding day. It's a personal preference, but I would look at my planner and text my brides to see how they are. I want them to know that I'm still here, that I'm thinking about them. Let them know they're in your thoughts and you haven't fallen off the face of the Earth.
3. Find A New Platform. I can easily say my Instagram is by far my most active social media platform. It's my favorite after all! However, I've wanted to find another outlet to showcase my work and overall something that allows me to post more than photos to fit my aesthetic. Blogging has been on my mind from day one, but honestly, I kept making excuses for why I didn't blog. Now that I have downtime I'm going to take advantage and keep my business resolution to blog at least once a week. It's honestly therapeutic. Whether it's blogging, Facebook, Pinterest, if you've wanted to extend your social media, now is the time!
4. Hangout With Fellow Creatives. You are not alone. Let me repeat; you are not alone! After hanging out with some industry friends, I've found I'm not the only one feeling the dry spell. It's so reassuring to your soul that there are people out there who get what you're going through, so call up a friend(s)! I had an itch to create, so I called up a friend we grabbed our cameras and exchanged headshots!